


A media company is, at its core, a search for beauty. Early on, this meant manually finding talent.
As the internet grew, an engine emerged:
Platforms like Reddit and YouTube flourished by surfacing great content. But over time, marketing skewed this process. Instead of helping users find what they love, algorithms prioritized what companies wanted them to see. Engagement numbers were manipulated, and discovery became less about quality and more about influence.
As a result, people moved to smaller, more authentic communities. Meanwhile, platforms kept chasing metrics, mistaking artificial engagement for success.
This shift led to diskrot.
diskrot is an engine built to resist manipulation:
Consensus is dead.
-- diskrot team